{"id":9352,"date":"2023-04-14T12:12:05","date_gmt":"2023-04-14T10:12:05","guid":{"rendered":"https:\/\/www.proarti.fr\/services\/?p=8222"},"modified":"2024-12-16T13:53:41","modified_gmt":"2024-12-16T11:53:41","slug":"blog-article-gmba","status":"publish","type":"post","link":"https:\/\/www.proarti.fr\/services\/blog-article-gmba\/","title":{"rendered":"Blog – Article GMBA"},"content":{"rendered":"\t\t
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Quand un groupe d\u2019expertise comptable et d\u2019audit \nd\u00e9cide de soutenir la cr\u00e9ation \u00e9mergente avec Proarti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Proarti inaugure son blog\u00a0! <\/strong><\/p>

Cela nous d\u00e9mangeait depuis longtemps mais la crise du Covid est pass\u00e9e par l\u00e0 avec son raz de mar\u00e9e de projets contrari\u00e9s, et la lente convalescence de la culture.<\/p>

Et bien voil\u00e0, c\u2019est maintenant que nous passons \u00e0 l\u2019acte, forts des grands espoirs que portent le printemps et le Festival d\u2019Avignon qui vient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pour commencer, nous avons choisi de<\/strong>\u00a0donner la parole \u00e0 notre partenaire et m\u00e9c\u00e8ne tr\u00e8s fid\u00e8le, GMBA, en la personne d\u2019Alexis <\/strong><\/p>

Le Gras, Directeur associ\u00e9, que nous remercions d\u2019avoir accept\u00e9 de jouer le jeu.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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“Nous consid\u00e9rons que nous devons avoir un impact positif sur nos parties prenantes, dont font partie nos clients porteurs de projet artistiques”<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alexis LE GRAS, <\/strong>Expert-comptable et Directeur Associ\u00e9 chez GMBA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Que repr\u00e9sente la culture pour le groupe d\u2019expertise comptable, d\u2019audit et de conseil qu\u2019est GMBA\u00a0?<\/strong><\/p>

Alexis Le Gras<\/u>\u00a0\u2013 Sur un plan tr\u00e8s factuel, GMBA a trois implantations g\u00e9ographiques. Chacune a sa sp\u00e9cialit\u00e9, dont la culture et les industries culturelles pour notre site implant\u00e9 entre le XIe et le XXe arrondissement.<\/p>

La culture est donc notre c\u0153ur d\u2019activit\u00e9, rue Lespagnol. C\u2019est un secteur riche en termes de sp\u00e9cificit\u00e9s comptables, juridiques ou fiscales. Nous avons des experts tr\u00e8s pointus et des avocats sur des sujets aussi particuliers que les droits d\u2019auteurs, la co-production\u2026 Nous constatons d\u2019ailleurs que de petits collectifs viennent chez nous, justement parce qu\u2019ils cherchent un sp\u00e9cialiste qui les comprenne. Et parce que, dans la cr\u00e9ation \u00e9mergente, les choses peuvent aller tr\u00e8s vite. Par exemple quand une vid\u00e9o fait soudain du buzz !<\/p>

\u00a0<\/p>

Et Proarti\u00a0? Pouvez-vous nous raconter comment vous avez sign\u00e9 vos premiers partenariats avec Gr\u00e9goire Harel, il y a maintenant 8 ans\u00a0?<\/strong><\/p>

Alexis Le Gras<\/u>\u00a0\u2013 \u00a0C\u2019est pr\u00e9cis\u00e9ment cette expertise technique qui nous a rapproch\u00e9s. Nous avons d\u00e9cid\u00e9 d\u2019accompagner le d\u00e9veloppement du m\u00e9c\u00e9nat culturel participatif propos\u00e9 par Proarti comme l\u2019une des nouvelles voies du financement de la cr\u00e9ation artistique. Nous sommes ainsi intervenus \u00e0 leurs c\u00f4t\u00e9s lors des grands rendez-vous professionnels du secteur\u00a0comme les BIS de Nantes ou le Festival d\u2019Avignon. Nous avons aussi coanim\u00e9s des soir\u00e9es Proarti-labs au Carreau du Temple \u00e0 Paris entre 2015 et 2018.<\/p>

\u00a0<\/p>

En 2019, vous franchissez un nouveau pas et devenez m\u00e9c\u00e8ne de Proarti. Vous soutenez son op\u00e9ration Mission Avignon, qui donne un coup de pouce financier aux artistes pour se rendre au festival.<\/strong><\/p>

Alexis Le Gras<\/u> \u2013 Nous sommes tr\u00e8s engag\u00e9s dans la RSE chez GMBA. Nous avons m\u00eame \u00e9t\u00e9 le premier acteur de notre secteur \u00e0 \u00eatre labellis\u00e9 Lucie* (ISO 26000). Plus qu\u2019une obligation l\u00e9gale pour nous, la RSE est un moyen de contribuer \u00e0 notre environnement. Nous consid\u00e9rons que nous devons avoir un impact positif sur nos parties prenantes, et donc sur les porteurs de projet artistiques et culturels. C\u2019est dans ce sens – auquel nous tenons beaucoup – que nous aidons les compagnies \u00e0 financer leur pr\u00e9sence \u00e0 Avignon. 53 compagnies tout de m\u00eame avant le Covid\u00a0!<\/p>

*Lucie <\/em>est le label RSE de r\u00e9f\u00e9rence align\u00e9 sur la norme ISO 26000 et d\u00e9velopp\u00e9 en partenariat avec VIGEO et AFNOR Certification.<\/em><\/p>

\u00a0<\/p>

Les salari\u00e9s aussi sont des parties prenantes d\u2019une entreprise. Comment d\u00e9cririez-vous l\u2019impact de ce m\u00e9c\u00e9nat culturel sur vos collaborateurs ?<\/strong><\/p>

Alexis Le Gras<\/u> \u2013 D\u00e9j\u00e0, chez GMBA, nos salari\u00e9s du XXe arrondissement ont souvent une app\u00e9tence culturelle, c\u2019est \u00e9vident. Mais au-del\u00e0 de \u00e7a, le m\u00e9c\u00e9nat de l\u2019op\u00e9ration Mission Avignon permet de cr\u00e9er des moments de convivialit\u00e9 en interne, un pr\u00e9texte \u00e0 \u00e9changer autrement, et qui a parfois plus de sens pour nous qu\u2019un escape game<\/em>. Par exemple, le vote de nos collaborateurs pour \u00e9lire nos projets Coup de c\u0153ur<\/em> Avignon et rencontrer leurs artistes le temps d\u2019une soir\u00e9e nous sort des sujets techniques qui absorbent notre quotidien professionnel. Il nous ouvre sur le fond des projets artistiques, sur la finalit\u00e9 de notre travail en somme.<\/p>

\u00a0<\/p>

Justement, pouvez-nous dire, \u00e0 titre peut-\u00eatre plus personnel, \u00e0 quoi sert la culture, et plus pr\u00e9cis\u00e9ment la \u00ab\u00a0d\u00e9mocratisation culturelle\u00a0\u00bb que vous impactez en soutenant Proarti ?<\/strong><\/p>

Alexis Le Gras<\/u> \u2013 Il faut l\u2019avouer, nous vivons dans une soci\u00e9t\u00e9 du divertissement, m\u00eame si en France nous pr\u00e9f\u00e9rons parler de culture. Et c\u2019est tr\u00e8s bien\u00a0: les fictions ont une grosse influence sur nos mani\u00e8res de voir. C\u2019est pour cette raison que nous avons besoin de la culture aujourd\u2019hui\u00a0: pour inventer de nouveaux r\u00e9cits qui vont nous aider \u00e0 int\u00e9grer de nouvelles fa\u00e7ons de faire, de nouveaux rapports avec les autres, avec la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral.<\/p>

\u00a0<\/p>

Le mot de la fin ?<\/strong><\/p>

Alexis Le Gras<\/u> – Oui, pour revenir \u00e0 GMBA, ce qui nous anime en interne et dans nos relations avec Proarti, c\u2019est l\u2019id\u00e9e d\u2019avoir – au-del\u00e0 de notre business – un impact positif sur le secteur culturel, et de nous y impliquer. Parce que nous y croyons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tEn tant que fonds de dotation, Proarti fait appel aux m\u00e9c\u00e8nes
pour soutenir la cr\u00e9ation et la diffusion artistique\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tAvec nos programmes, nous proposons des solutions \u00e0 destination des particuliers et des entreprises \nqui souhaitent s'engager en faveur de la cr\u00e9ation artistique\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Suivez l'actualit\u00e9 Proarti sur nos r\u00e9seaux <\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pour plus d'informations <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quand un groupe d\u2019expertise comptable et d\u2019audit d\u00e9cide de soutenir la cr\u00e9ation \u00e9mergente avec Proarti Proarti inaugure son blog\u00a0! Cela<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9352","post","type-post","status-publish","format-standard","hentry","category-zmskyuza"],"yoast_head":"\nMr.<\/title>\n<meta name=\"description\" content=\"20\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.proarti.fr\/services\/blog-article-gmba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr.\" \/>\n<meta property=\"og:description\" content=\"1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.proarti.fr\/services\/blog-article-gmba\/\" \/>\n<meta property=\"og:site_name\" content=\"Proarti services\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T10:12:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T11:53:41+00:00\" \/>\n<meta name=\"author\" content=\"Matthieu Laval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Mr.\" \/>\n<meta name=\"twitter:description\" content=\"1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthieu Laval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.proarti.fr\/services\/blog-article-gmba\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.proarti.fr\/services\/blog-article-gmba\/\"},\"author\":{\"name\":\"Matthieu 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