{"id":572,"date":"2019-05-17T09:57:10","date_gmt":"2019-05-17T09:57:10","guid":{"rendered":"https:\/\/demo.themeum.com\/wordpress\/edumax\/?post_type=course&#038;p=319"},"modified":"2024-08-27T15:01:08","modified_gmt":"2024-08-27T13:01:08","slug":"community-management","status":"publish","type":"courses","link":"https:\/\/www.proarti.fr\/services\/courses\/community-management\/","title":{"rendered":"La communication digitale au service de son projet culturel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Le num\u00e9rique permet aujourd\u2019hui d\u2019envisager une relation nouvelle avec son public, \u00e0 condition toutefois de construire une strat\u00e9gie adapt\u00e9e. Ce cours 100% en ligne te propose d\u2019apprendre \u00e0 construire une strat\u00e9gie de communication efficace et adapt\u00e9e aux enjeux du num\u00e9rique dans le secteur culturel. En plus d\u2019acqu\u00e9rir de nouvelles comp\u00e9tences ou de les renforcer, ce cours te donnera des solutions pratiques pour mener et optimiser tes campagnes de communication sur diff\u00e9rents canaux et en toute autonomie gr\u00e2ce \u00e0 des outils accessibles ! \u00a0<\/span><\/p>\n<p><b>Les objectifs vis\u00e9s :\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre les enjeux de la communication digitale et d\u00e9finir sa strat\u00e9gie globale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se rep\u00e9rer parmi les diff\u00e9rents outils de communication digitale pour choisir les plus adapt\u00e9s \u00e0 son projet et les ma\u00eetriser<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er du contenu efficace et accro\u00eetre sa visibilit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apprendre \u00e0 construire un site web efficace<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attirer de nouvelles audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ma\u00eetriser les bases de donn\u00e9es et les emailings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre les bases du marketing digital et exploiter les leviers possibles pour tes projets<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Si vous avez une probl\u00e9matique d&#8217;ordre technique ou p\u00e9dagogique, nous vous invitons \u00e0 nous contacter directement \u00e0 l&#8217;adresse suivante : contact@proarti.org<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le num\u00e9rique permet aujourd\u2019hui d\u2019envisager une relation nouvelle avec son public, \u00e0 condition toutefois de construire une strat\u00e9gie adapt\u00e9e. Ce<\/p>\n","protected":false},"author":2,"featured_media":9271,"template":"","course-category":[65],"course-tag":[75,76,78,46,77,80,79,82,83],"class_list":["post-572","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-reseaux-sociaux","course-tag-communication","course-tag-communication-digitale","course-tag-communiquer","course-tag-development","course-tag-marketing-digital","course-tag-newsletters","course-tag-projet","course-tag-reseaux-sociaux","course-tag-site-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La communication digitale au service de son projet culturel - Proarti services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.proarti.fr\/services\/courses\/community-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La communication digitale au service de son projet culturel - Proarti services\" \/>\n<meta property=\"og:description\" content=\"Le num\u00e9rique permet aujourd\u2019hui d\u2019envisager une relation nouvelle avec son public, \u00e0 condition toutefois de construire une strat\u00e9gie adapt\u00e9e. 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